Flower Beauty

Flower Beauty is a cruelty-free, mass-market cosmetics line created by actress and entrepreneur Drew Barrymore to make high-quality beauty products accessible to everyone. Developed and operated by global beauty incubator Maesa, the brand became known for its innovative formulas, vibrant colors, and inclusive approach — all offered at drugstore pricing. Its products have been sold across major retailers including Walmart, CVS, and Ulta. After Bain Capital’s 2019 acquisition of Maesa, Flower Beauty continued scaling internationally, though reports suggest the brand may be winding down operations as Maesa shifts its focus away from color cosmetics.