Prime Hydration

Prime Hydration is a global beverage brand founded in 2022 by creators Logan Paul and KSI, combining the influence of two of the world’s most prominent digital personalities with a consumer product empire built for scale. The brand offers two core product lines — Prime Hydration (zero-sugar electrolyte drink) and Prime Energy (carbonated caffeinated beverage). Marketed for athletes and everyday consumers, Prime has become a cultural and commercial phenomenon, propelled by viral marketing, limited-edition releases, and its association with high-profile sports sponsorships such as UFC, Arsenal FC, and FC Barcelona. Prime’s distribution spans Walmart, Target, Costco, Tesco, and Amazon, with additional global rollouts across the UK, Australia, and Europe. Despite its youth, Prime has achieved unprecedented scale for a creator-founded brand, rivaling legacy players like Gatorade and Monster Energy in awareness and sales velocity. The company’s growth has been entirely bootstrapped, relying on the massive combined audience of its co-founders (100M+ subscribers across YouTube and social media) and viral influencer-driven campaigns.