Zoella Beauty

Zoella Beauty was launched in 2014 by Zoe Sugg, one of the UK’s most influential digital creators, best known for her YouTube channel Zoella. The brand debuted as a bath, body, and lifestyle range in partnership with SLG Brands, distributed in major UK retailers including Superdrug and Boots. It became one of the first major creator-led beauty lines in the UK, setting a precedent for influencer-founded consumer brands. Following a successful multi-year retail run, the brand evolved into Zoella.co.uk, a broader digital lifestyle platform that promotes wellness, productivity, and home living.