Westbrook

Westbrook Inc. is a creator-owned multimedia and entertainment company founded in 2019 by Will Smith and Jada Pinkett Smith. The company’s mission is to empower artists and creators to tell stories that connect the world. Headquartered in Los Angeles, California, Westbrook operates across multiple divisions: Westbrook Studios (film and TV), Westbrook Media (digital and social content), Red Table Talk Productions, and Westbrook International. The company develops and produces high-impact IP across film, television, podcasts, and social platforms, serving as the creative and operational hub for the Smith family’s global brand ecosystem. In 2022, Candle Media acquired a minority stake (≈10%), valuing Westbrook in the $300–$500 million range. Westbrook remains privately held and majority-owned by the Smith family.

Westbrook Inc. is a creator-owned multimedia and entertainment company founded in 2019 by Will Smith and Jada Pinkett Smith. The company’s mission is to empower artists and creators to tell stories that connect the world. Headquartered in Los Angeles, California, Westbrook operates across multiple divisions: Westbrook Studios (film and TV), Westbrook Media (digital and social content), Red Table Talk Productions, and Westbrook International. The company develops and produces high-impact IP across film, television, podcasts, and social platforms, serving as the creative and operational hub for the Smith family’s global brand ecosystem. In 2022, Candle Media acquired a minority stake (≈10%), valuing Westbrook in the $300–$500 million range. Westbrook remains privately held and majority-owned by the Smith family.

Country

United States

City

Los Angeles

Founded

2019

Status

Active

Capital Raised

~$60M

Valuation

~$600M

Annual Revenue

~$100M

Exit

N/A

Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

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Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators

Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators