Anomaly Haircare is a sustainable, high-performance haircare brand founded by global icon Priyanka Chopra Jonas in partnership with beauty incubator Maesa. Launched in 2021, the brand was built on the belief that premium haircare should be clean, effective, and affordable. Formulated with eco-conscious ingredients and housed in packaging made from 100% recycled plastic, Anomaly disrupted the category by offering salon-quality shampoos, conditioners, and treatments at mass-market prices. Its creator-led authenticity, sustainability-first mission, and rapid retail distribution — including launches in Target, Walmart, and Boots — have positioned Anomaly as one of the fastest-growing new entrants in beauty.