Brady Brand is a performance apparel company founded by NFL icon Tom Brady, created to bridge elite athletic performance with modern lifestyle wear. Developed over three years with fashion veteran Jens Grede and designer Dao-Yi Chow, the brand focuses on technical fabrics, innovative design, and versatile style that transitions seamlessly from training to everyday life. Brady Brand launched direct-to-consumer in 2022 and expanded into major retailers like Nordstrom. In January 2024, the company was acquired by NOBULL, strengthening its position as a premium sportswear brand with global growth ambitions.