CLOAK
CLOAK is a creator-led apparel brand founded in 2018 by YouTube gaming icons Markiplier and Jacksepticeye. The brand focuses on minimalist, premium-quality clothing designed for comfort, inclusivity, and community — aiming to serve as the “uniform” for gamers, creators, and those who feel unseen. CLOAK has expanded beyond gaming merch into lifestyle fashion, collaborating with franchises like Minecraft and Among Us, and evolving into a creative collective rooted in digital culture and fan-driven design.
CLOAK is a creator-led apparel brand founded in 2018 by YouTube gaming icons Markiplier and Jacksepticeye. The brand focuses on minimalist, premium-quality clothing designed for comfort, inclusivity, and community — aiming to serve as the “uniform” for gamers, creators, and those who feel unseen. CLOAK has expanded beyond gaming merch into lifestyle fashion, collaborating with franchises like Minecraft and Among Us, and evolving into a creative collective rooted in digital culture and fan-driven design.
Country
United States
City
Los Angeles
Founded
2018
Status
Active
Stage
Privately Held
Capital Raised
Undisclosed
Annual Revenue
Undisclosed
Valuation
Undisclosed
The Agencies
Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators