Dim Mak is a streetwear and lifestyle brand founded by Steve Aoki, rooted in punk, skate, and alternative culture. Built at the intersection of fashion, music, and art, the brand releases limited collections, collaborations, and drops that embody a DIY spirit. Known for pairing iconic visuals with creator-driven storytelling, Dim Mak has become a global expression of Aoki’s subcultural roots and creative identity.