Flossy by Freddy is a beauty and lifestyle brand founded by UK creator Freddy Cousin-Brown, known online as Freddy My Love. Launched in 2023, Flossy channels Freddy’s signature soft-feminine style into a curated line of beauty products designed to make everyday glamour simple, joyful, and accessible. Built around an aesthetic of pastel luxury and classic elegance, the brand bridges the worlds of influencer culture and aspirational retail, with products inspired by vintage Paris, daily self-care, and timeless femininity. Freddy leveraged nearly a decade of content creation and audience trust to organically launch Flossy into a growing Gen Z and millennial beauty audience.