Good Man Brand
The House of LR&C was founded in 2020 by Ciara, Russell Wilson, and Christine Day (former Lululemon CEO). The brand’s name stands for Love, Respect & Care, reflecting its mission to make sustainable fashion accessible and inclusive. The company houses multiple labels — including LITA by Ciara, Good Man Brand, and Human Nation — all built around responsible sourcing, gender-neutral design, and environmental transparency. By merging celebrity influence with authentic sustainability, the House of LR&C redefines what ethical fashion looks like in the creator economy.
The House of LR&C was founded in 2020 by Ciara, Russell Wilson, and Christine Day (former Lululemon CEO). The brand’s name stands for Love, Respect & Care, reflecting its mission to make sustainable fashion accessible and inclusive. The company houses multiple labels — including LITA by Ciara, Good Man Brand, and Human Nation — all built around responsible sourcing, gender-neutral design, and environmental transparency. By merging celebrity influence with authentic sustainability, the House of LR&C redefines what ethical fashion looks like in the creator economy.
Country
United States
City
Seattle
Founded
2020
Status
Active
Stage
Privately Held
Capital Raised
~$7M+
Annual Revenue
~$10M – $20M
Valuation
N/A
The Agencies
Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators
Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators