JUST Water is a sustainable bottled water brand founded in 2015 by Jaden Smith, in collaboration with Will Smith and family. The company set out to disrupt the plastic water industry by packaging spring water in renewable, plant-based cartons made primarily from paper and sugarcane. Built around Jaden’s passion for environmental justice and clean water access, JUST expanded globally across 15+ countries and major retailers including Whole Foods, Target, and Boots. Through its JUST Impact initiative, the company supports water infrastructure projects in underserved communities — proving that creator influence can be a powerful force for sustainable change.