


MrBeast Burger
MrBeast Burger is a creator-founded, delivery-only restaurant brand created by Jimmy Donaldson (MrBeast) in partnership with Virtual Dining Concepts. Launched in December 2020, it became one of the fastest-growing ghost-kitchen franchises in the U.S., offering burgers, fries, and sandwiches through food-delivery apps. At its peak, the brand operated from 1,700 locations across North America and Europe. In 2023, MrBeast filed to terminate his contract with VDC, citing quality-control issues, and transitioned toward a direct-to-consumer and brick-and-mortar relaunch model. Despite its controversy, MrBeast Burger defined a new category of “creator restaurants,” proving that influencer brands can scale globally through licensed kitchens.
MrBeast Burger is a creator-founded, delivery-only restaurant brand created by Jimmy Donaldson (MrBeast) in partnership with Virtual Dining Concepts. Launched in December 2020, it became one of the fastest-growing ghost-kitchen franchises in the U.S., offering burgers, fries, and sandwiches through food-delivery apps. At its peak, the brand operated from 1,700 locations across North America and Europe. In 2023, MrBeast filed to terminate his contract with VDC, citing quality-control issues, and transitioned toward a direct-to-consumer and brick-and-mortar relaunch model. Despite its controversy, MrBeast Burger defined a new category of “creator restaurants,” proving that influencer brands can scale globally through licensed kitchens.
Country
United States
City
Los Angeles
Founded
2020
Status
Active
Stage
Private Equity
Capital Raised
Undisclosed
Annual Revenue
~$100M
Valuation
~$200M
The Agencies

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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators
