MrBeast Burger

MrBeast Burger is a creator-founded, delivery-only restaurant brand created by Jimmy Donaldson (MrBeast) in partnership with Virtual Dining Concepts. Launched in December 2020, it became one of the fastest-growing ghost-kitchen franchises in the U.S., offering burgers, fries, and sandwiches through food-delivery apps. At its peak, the brand operated from 1,700 locations across North America and Europe. In 2023, MrBeast filed to terminate his contract with VDC, citing quality-control issues, and transitioned toward a direct-to-consumer and brick-and-mortar relaunch model. Despite its controversy, MrBeast Burger defined a new category of “creator restaurants,” proving that influencer brands can scale globally through licensed kitchens.

MrBeast Burger is a creator-founded, delivery-only restaurant brand created by Jimmy Donaldson (MrBeast) in partnership with Virtual Dining Concepts. Launched in December 2020, it became one of the fastest-growing ghost-kitchen franchises in the U.S., offering burgers, fries, and sandwiches through food-delivery apps. At its peak, the brand operated from 1,700 locations across North America and Europe. In 2023, MrBeast filed to terminate his contract with VDC, citing quality-control issues, and transitioned toward a direct-to-consumer and brick-and-mortar relaunch model. Despite its controversy, MrBeast Burger defined a new category of “creator restaurants,” proving that influencer brands can scale globally through licensed kitchens.

Country

United States

City

Los Angeles

Founded

2020

Status

Active

Stage

Private Equity

Capital Raised

Undisclosed

Annual Revenue

~$100M

Valuation

~$200M

The Agencies

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Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators