ONE/SIZE is an inclusive beauty brand founded by Patrick Starrr in 2020, created around the belief that “Makeup is a one-size-fits-all.” Patrick, one of YouTube’s earliest beauty pioneers, built ONE/SIZE to challenge traditional beauty standards and bring authenticity, representation, and self-expression to the cosmetics industry. The brand’s name stems from Patrick’s mantra that beauty has no limits — a message reflected in its diverse campaigns and product innovation. Launched exclusively with Sephora, ONE/SIZE offers high-performance, long-wear makeup including viral hits like the Go Off Makeup Dissolving Mist, Turn Up the Base Foundation, and Setting Spray. Known for its bold, unapologetic personality, ONE/SIZE merges Patrick’s creative artistry with a community-first approach — focusing on empowerment, inclusivity, and humor. The brand has quickly grown into a major player in North American beauty retail and is expanding globally under a venture-backed growth strategy.