OVO Clothing
OVO (October’s Very Own) is the streetwear and lifestyle brand led by Drake, built from the same cultural force that shaped his music career. Co-created with Oliver El-Khatib and Noah “40” Shebib, OVO blends luxury street style, bold iconography, and a loyal fanbase into a global brand with retail stores, collaborations, and a powerful creator-driven identity.
OVO (October’s Very Own) is the streetwear and lifestyle brand led by Drake, built from the same cultural force that shaped his music career. Co-created with Oliver El-Khatib and Noah “40” Shebib, OVO blends luxury street style, bold iconography, and a loyal fanbase into a global brand with retail stores, collaborations, and a powerful creator-driven identity.
Country
Canada
City
Toronto
Founded
2011
Status
Active
Stage
Privately Held
Capital Raised
Undisclosed
Annual Revenue
~$50M – $100M+
Valuation
Undisclosed
The Agencies
Creator Brands Weekly
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Creator Brands Weekly
The weekly newsletter for creators building, launching and scaling brands
Loved by your favourite Creators