Rhode is a minimalist skincare brand founded by Hailey Bieber in 2022, embodying a philosophy of restraint, science, and self-care. The brand’s name, taken from Hailey’s middle name, represents a deeply personal yet universal approach to beauty—rooted in transparency, efficacy, and accessible luxury. Rhode offers a curated range of essentials (including the Peptide Glazing Fluid and Barrier Restore Cream) designed to simplify routines and strengthen the skin barrier through science-backed formulations. Hailey’s approach merges clinical credibility with modern branding, leveraging her global influence and direct connection to her 60M+ followers. Her husband, Justin Bieber, is an equity partner and brand supporter, alongside venture firms that have elevated Rhode’s profile in the celebrity skincare sector. Within a year of launch, Rhode achieved near cult status, consistently selling out products and attracting coverage from Vogue, Allure, and Forbes for its business execution and brand storytelling.