sipMARGS is a canned sparkling margarita brand made with premium tequila, real fruit juice and sparkling water. Founded in 2021, the brand relaunched in 2025 after securing a US$3 million investment led by lifestyle platform Palm Tree Crew and influencer-investor Alix Earle. The relaunch focuses on fun, community-led occasions and vibrant packaging targeted at a new generation of ready-to-drink cocktail enthusiasts.