Skylrk is a footwear and lifestyle brand founded by global artist Justin Bieber in 2024, marking his re-entry into fashion following his earlier label Drew House. Designed at the intersection of music, culture, and street performance, Skylrk offers minimalist, comfort-driven sneakers and lifestyle essentials made with sustainable materials and neutral color palettes. Positioned as Bieber’s evolution from artist to designer, the brand draws inspiration from contemporary streetwear and functional design. Skylrk emphasizes everyday wearability, unisex styling, and ethical production, with early collaborations rumored across music and design industries. Following the viral success of Drew House, Skylrk signals Bieber’s shift toward elevated, premium-grade fashion while maintaining accessibility and a strong community ethos.