Song of Style began in 2008 as a personal fashion blog by Aimee Song, one of the original global fashion influencers. Over time, it evolved into a full-fledged apparel and lifestyle brand under her creative direction. The brand captures Aimee’s signature aesthetic — minimalist, feminine, and California-cool — through curated fashion collections featuring elevated staples and modern silhouettes. In 2019, Song of Style launched its first ready-to-wear line in collaboration with Revolve, positioning itself alongside other influencer-led fashion houses such as Camila Coelho Collection and NBD. The brand continues to serve Aimee’s international audience through online retail, collaborations, and lifestyle content spanning interior design and travel. Song of Style has become a defining example of how influencer credibility can evolve into a standalone luxury brand with real-world retail presence.