Ten To One Rum was founded by Marc Farrell, a Trinidad-born entrepreneur and former Starbucks executive, to celebrate Caribbean heritage through modern craftsmanship and storytelling. The brand’s mission is to “Challenge the old narratives of rum” by blending premium aged rums from across the Caribbean and positioning rum as a sophisticated spirit, not a party cliché. In 2022, Ciara (the Grammy-winning artist and entrepreneur) joined as co-owner and collaborator, helping expand the brand’s visibility and cultural reach. Ten To One has been recognized by Forbes, Rolling Stone, and Fast Company as one of the fastest-growing, culturally authentic rum brands redefining the category.