The Honest Company

The Honest Company is a clean lifestyle brand founded by Jessica Alba in 2011, built around transparency, safety, and sustainability. Its product line spans beauty, personal care, baby, and home essentials, all formulated without harmful ingredients. With a mission to redefine trust in consumer goods, The Honest Company combines celebrity influence with conscious innovation to empower healthier, more ethical living.

The Honest Company is a clean lifestyle brand founded by Jessica Alba in 2011, built around transparency, safety, and sustainability. Its product line spans beauty, personal care, baby, and home essentials, all formulated without harmful ingredients. With a mission to redefine trust in consumer goods, The Honest Company combines celebrity influence with conscious innovation to empower healthier, more ethical living.

Country

United States

City

Los Angeles

Founded

2011

Status

Active

Stage

IPO (Public)

Capital Raised

~$500M+

Annual Revenue

~$350M

Valuation

~$300M–$400M

The Agencies

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Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators