W is a men’s personal care company founded by Jake Paul in 2024 with a mission to redefine the men’s grooming aisle. Combining creator-led marketing power with venture-backed scale, W offers essential grooming and skincare products formulated for simplicity, performance, and everyday use. With ~$14M in funding from leading venture firms, creator funds, and family offices, W is rapidly expanding into retail and e-commerce while building a global lifestyle brand around men’s health, confidence, and daily care routines.