Zoa Energy

ZOA Energy is a clean energy drink brand co-founded in 2021 by Dwayne Johnson (The Rock), Dany Garcia, Dave Rienzi, and John Shulman.  The product is positioned as a healthier alternative in the energy drink category, featuring zero sugar, 160 mg of natural caffeine (from green tea and green coffee beans), electrolytes, and B & C vitamins.  In November 2024, Molson Coors acquired a majority stake in ZOA, giving them control over the brand’s marketing, retail, and direct-to-consumer operations.  Despite this, Dwayne Johnson remains a public face of the brand, with the “Big Dwayne Energy” campaign serving as a core branding vehicle. ZOA has expanded its flavor line and retail footprint, launching “Mango Splash” and “Green Apple” flavors in national stores beyond limited runs. 

ZOA Energy is a clean energy drink brand co-founded in 2021 by Dwayne Johnson (The Rock), Dany Garcia, Dave Rienzi, and John Shulman.  The product is positioned as a healthier alternative in the energy drink category, featuring zero sugar, 160 mg of natural caffeine (from green tea and green coffee beans), electrolytes, and B & C vitamins.  In November 2024, Molson Coors acquired a majority stake in ZOA, giving them control over the brand’s marketing, retail, and direct-to-consumer operations.  Despite this, Dwayne Johnson remains a public face of the brand, with the “Big Dwayne Energy” campaign serving as a core branding vehicle. ZOA has expanded its flavor line and retail footprint, launching “Mango Splash” and “Green Apple” flavors in national stores beyond limited runs. 

Country

United States

City

Los Angeles

Founded

2021

Status

Active

Stage

Privately Held

Capital Raised

Undisclosed

Annual Revenue

~$100M

Valuation

Undisclosed

The Agencies

Creator Brands Weekly

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Creator Brands Weekly

The weekly newsletter for creators building, launching and scaling brands

Loved by your favourite Creators