Airrack, founded and led by Eric Decker, is one of YouTube’s fastest-growing creator brands, recognized for building a massive community through creative stunts, storytelling, and social experiments. Known for high-production challenges such as “I Hired 100 People to Build My Dream Office” and “Sneaking into Jake Paul’s Fight,” Airrack has evolved from individual creator to full-scale production company. He’s also the founder of the Creator Games series and Pizzafy, a viral pizza brand launched in partnership with Walmart. His collaborations with creators like MrBeast, Reed Duchscher, and others have positioned him as a leader in creator entrepreneurship — combining entertainment with brand building and real-world product launches. Airrack continues to pioneer the next wave of creator-led businesses by merging storytelling, commerce, and community engagement at scale.