Beyoncé Knowles-Carter is one of the most influential artists and entrepreneurs of the 21st century. Beyond her multi-Grammy-winning music career, she built Parkwood Entertainment, a vertically integrated creative and management company overseeing her music, film, fashion, and business ventures. Under Parkwood, Beyoncé has launched or co-founded several category-defining brands — including IVY PARK, the athleisure brand in partnership with Adidas (2016–2023), and Cécred, her 2024 hair-care line inspired by her mother Tina Knowles’s salon legacy. Her approach exemplifies the “creator as conglomerate” model: controlling intellectual property, owning production, and driving brand equity through storytelling and cultural relevance. Each venture reflects Beyoncé’s guiding principles — excellence, independence, and empowerment — while reinforcing her role as both creator and CEO.