Emily Weiss is an entrepreneur and former beauty editor who built one of the most influential DTC brands of the 2010s. She founded Into The Gloss, a beauty blog that became a cultural touchstone, and later launched Glossier, redefining how brands engage consumers online. Under her leadership, Glossier became a billion-dollar company celebrated for community-driven marketing, minimalist design, and inclusive storytelling. Weiss remains a key voice in the future of consumer beauty and brand building.