Garrett Clark is the driving force behind Good Good Golf. He started creating golf content early (he was filming rounds in college) and built an audience under the “GM Golf” brand, later cofounding Good Good Golf with friends.  Under his leadership, Good Good has grown into one of golf’s most influential creator collectives, pushing the boundaries of what golf media can be—mixing performance, storytelling, community, and brand ventures. Clark’s role is both creative and strategic: he often appears on camera, shapes direction, and helps coordinate collaborations.