Gstaad Guy is a luxury-satire creator known for characters like Constance and The Pilot, parodying the absurdities of high-society culture. With sharp humour, cinematic storytelling and a loyal global following, he has become one of the most recognisable creators in the luxury niche. Through sketches, brand collaborations and lifestyle IP, he has expanded his universe into commerce, including the jewellery brand Poubel.