Hailey Bieber is a model, media personality, and entrepreneur who launched her skincare brand Rhode in June 2022. By March 2025, the brand reported $212 million in sales and in May 2025 agreed to be acquired by e.l.f. Beauty in a deal worth up to $1 billion. Bieber remains chief creative officer and head of innovation, overseeing product development and marketing. Her influence extends beyond modelling into creator-commerce and wellness culture.