Halsey is a Grammy-nominated singer, songwriter, and entrepreneur who emerged from social media in 2012 and has since built a global influence through music, activism and creator-commerce. In 2021 she launched her makeup brand about‑face and followed with af94, both grounded in inclusive beauty, creative freedom and accessible design. Beyond her musical career she has leveraged her personal narrative around identity, style and culture to create brands that resonate with Gen Z and creator-first business models.