Jada Pinkett Smith is an actress, producer, and businesswoman who has leveraged her personal brand into a multi-platform enterprise. As co-founder of Westbrook Inc. (with her husband) she oversees media, commerce and entertainment ventures. In 2021 she launched the personal-care brand Hey Humans—an accessible, eco-conscious gender-neutral line featured at Target. Her work spans film, digital talk-formats, commerce, and advocacy, embodying the creator-to-founder paradigm.