James Smith is a British personal trainer, influencer and author who leveraged social media to build a global fitness education business. He is the founder of the James Smith Academy, which offers online training programmes and business mentorship for coaches, and the author of several bestselling books such as Not a Diet Book. Known for his no-nonsense approach to fitness, nutrition and online business, Smith embodies the creator-to-founder transition by turning his personal brand into a scalable education platform.