Joanna Gaines is an interior designer, TV personality, author and entrepreneur who, alongside her husband, built the lifestyle empire Magnolia from their home-renovation beginnings. The brand now spans home furnishings, a media network (Magnolia Network), a magazine (Magnolia Journal), real-estate, retail, and books. Her aesthetic and storytelling anchored a new wave of “modern farmhouse” design and demonstrated how creator-led taste can scale into a full-fledged lifestyle business.