Katy Hearn is a fitness influencer, author and serial entrepreneur who leveraged her large online audience into founding the wellness brand Alani Nu in 2018 alongside her husband. The brand grew in the female fitness and supplement market with distribution through major retailers. Beyond Alani Nu she launched additional ventures such as the skincare brand Onyx + Rose and the fitness app Sesh (formerly “FIT by Katy”). Her trajectory exemplifies the creator-to-founder pathway in fitness, wellness and consumer goods.