Kris Jenner is an American media personality, producer, and business mogul known as the driving force behind the Kardashian–Jenner brand empire. As the matriarch and manager of one of the world’s most influential celebrity families, Kris has transformed her family’s reality fame into a multi-billion-dollar portfolio of fashion, beauty, and lifestyle ventures. In 2021, Kris co-founded Safely, a premium home and cleaning product line developed in partnership with Emma Grede and Chrissy Teigen, under the umbrella of Good American and SKIMS co-founder Grede’s brand ecosystem. Safely focuses on non-toxic, plant-powered cleaning solutions that merge luxury branding with everyday utility — reflecting Jenner’s ability to elevate ordinary products through celebrity storytelling and trusted brand positioning. Beyond Safely, Kris serves as an executive producer for Keeping Up With the Kardashians and The Kardashians, while managing the business operations for her children’s brands, including Kylie Cosmetics, SKIMS, and 818 Tequila. Her entrepreneurial approach centers on narrative-driven commerce, influencer-led trust, and strategic partnerships with manufacturers and investors across the consumer goods spectrum.