Kylie Jenner is a media personality, model and entrepreneur who leveraged her massive social following to launch her beauty brand, Kylie Cosmetics, in 2015 with the iconic Lip Kit. The company grew rapidly, sold a controlling stake to Coty Inc. for $600 M in 2019, and helped redefine the creator-to-commerce model in beauty. With hundreds of millions of followers across platforms, Jenner’s influence extends into fashion, skincare (via Kylie Skin), baby-care (via Kylie Baby) and brand partnerships, positioning her as one of the most commercially powerful creators of her generation.