Manny Gutierrez is a Mexican-American makeup artist, YouTuber and entrepreneur who built a strong online beauty-creator presence beginning in 2014. He became one of the first male influencers in the makeup industry, secured a landmark ambassador role with Maybelline in 2017, and in 2018 founded his own cosmetics company Lunar Beauty. With his brand and creator credibility, he exemplifies how a niche-creator can transition into founder-entrepreneur in the beauty sector.