Matilda Djerf is a Swedish fashion and lifestyle creator who turned her social-media influence into a globally recognized brand. She co-founded Djerf Avenue in 2019, a clothing label known for its minimalist Scandinavian aesthetic, ethical production, and gender-neutral designs. Djerf Avenue’s rapid organic growth, driven entirely through Matilda’s loyal online following, has made it one of the most successful creator-founded fashion brands in Europe—expanding across apparel, lifestyle, and home.