Mike Thurston is a British fitness entrepreneur, YouTuber, and investor known for combining aesthetics, discipline, and business education. He built a global following through fitness, travel, and self-improvement content, later expanding into commerce with THRST, his premium fitness-apparel and supplement brand, and MTHD (formerly The Thurston Method), his online training platform. His brand centers around self-development, financial freedom, and lifestyle design for high-performance individuals.