Simon Minter, known online as Miniminter, is a leading British YouTuber and member of the Sidemen collective. He produces gaming, reaction, and lifestyle content reaching hundreds of millions worldwide. Beyond YouTube, Minter co-founded Sidemen Clothing, Sides restaurant chain, and XIX Vodka. Through the Sidemen ecosystem, he’s helped transform creator-led brands into a multi-industry business empire spanning food, fashion, and spirits.