Ryan Reynolds is a Canadian actor, producer, and entrepreneur whose influence extends far beyond Hollywood. He’s built a diversified creator-led business empire focused on consumer brands, storytelling, and media ownership. Reynolds co-founded Maximum Effort, a creative and production agency behind viral advertising campaigns for his ventures and clients like Netflix and Peloton. He acquired stakes in Aviation American Gin, Mint Mobile, and Wrexham AFC, driving massive brand growth through content-first marketing and authentic personality-driven storytelling. His unique blend of humor, operational rigor, and brand-building acumen has made him one of the most commercially successful creators in business.