Tati Westbrook is a pioneering beauty creator and product founder who helped shape the YouTube beauty community. In 2018 she launched Halo Beauty, a supplement line focused on hair, skin, and nail health, followed by Tati Beauty, her cosmetics brand known for its Blendiful tools and Texture Neutrals palette. Through her transparent product reviews and brand ethos, Tati set early standards for trust and authenticity in creator-led commerce.