Will Smith has built one of the most versatile brands in modern entertainment. From his early days as DJ Jazzy Jeff & The Fresh Prince to blockbuster film roles and music success, he has continually expanded his footprint across mediums.  He’s not just a performer — he’s a media builder. Smith co-founded Overbrook Entertainment in 1998 (with James Lassiter) to produce film and television projects.  In 2019, he and Jada Pinkett Smith launched Westbrook Inc., a multimedia company for content, brand partnerships, and distribution.  As a creator, he leans into high production quality, narrative authenticity, and multi-platform storytelling. His social content, brand licensing, and business investments further solidify his identity as an entertainment entrepreneur.