Josh Bradley, better known as Zerkaa, is an English content creator, gamer, streamer and entrepreneur who rose to fame via gaming and challenge content from London. A founding member of the creator collective The Sidemen, he has helped transform the group into a media-and-merch empire. Bradley also launched his streetwear brand “Internet Made” (formerly ZRK London) and participates in the collective’s wider business ventures including clothing, beverages and VC. His evolution from gamer to creator-founder embodies the productisation of creator communities.