Zoe Sugg, known as Zoella, is a British content creator, author, and entrepreneur who helped define the YouTube influencer era. She founded Zoella Beauty and Zoella Lifestyle, expanding into home and wellness products sold globally. Zoe also co-founded Filmm, a photo and video editing app, with Elsie Larson. Alongside her content and book series, she’s built a multifaceted brand blending lifestyle, design, and digital entrepreneurship.