Jordan Schwarzenberger

Creator Operator & Brand Builder

About the expert

Jordan is the manager behind The Sidemen (22M+ subs), where he helped scale them into a nine-figure creator business. He’s led the launch of seven brands—including XIX Vodka, Sides, Best Cereal, Upside VC, and Sidemen Productions—while shaping one of the most successful creator ecosystems on the planet. Previously, he served as Chief Creative Officer at YMU Group, working with Ant & Dec, Take That, Amelia Dimoldenberg, and Munya Chawawa. Before that, he co-founded Roundabout, the UK’s first Gen Z agency, and launched Joyote at LADbible after starting his career at VICE at 18. Jordan speaks globally at companies like YouTube, Amazon, Netflix, TikTok, and Adobe. He’s been featured on Netflix UK, BBC, Forbes 30 Under 30, and top creator podcasts—and continues to help founders and creators build category-defining brands.

How I can help

Jordan helps creators and founders understand how to build a thriving creator business from the inside out, using the same frameworks that scaled the Sidemen into a global brand. He can break down audience growth, monetization strategy, brand development, and how to launch products that actually sell. Expect clear guidance on how to grow as a creator, structure your team, negotiate brand deals, build repeatable systems, and develop long-term revenue stacks—so you leave with a roadmap grounded in real operator experience.