Earvin “Magic” Johnson Jr. is an NBA Hall of Famer who transitioned into a prolific entrepreneurial and investor career, founding Magic Johnson Enterprises and making early investments in companies like Starbucks, Fair Chance Fund, and eSports. He actively supports consumer brands, media platforms, and creator-driven ventures through his influence network and strategic capital. His broad cultural reach and investment track record place him as a key actor in the creator-commerce ecosystem.