Bento was a creator-focused platform that merged link-in-bio tools with outreach automation. Founded in 2020 by Sélim Benayat and Mugeeb Hassan, Bento empowered creators to showcase their work, pitch brands, and manage sponsorships from one dashboard. Backed by Sequoia Arc and NextBlue, Bento became known for simplifying creator-brand collaboration through personalized digital profiles before being acquired by Linktree.