Gumroad empowers creators—designers, writers, educators, indie makers—to sell digital or physical products, subscriptions and memberships directly to their audience. With a lean team and simple business model (a flat ~10 % take rate), Gumroad has grown sustainably to ~US $21 – 23 m revenue with modest funding (~US $16 m) and a valuation benchmark ~US $100 m. It gives creators control of commerce in a creator-economy era.