Instagram is one of the most powerful creator-economy platforms: serving billions of users globally, enabling creators to build brands, fans and commerce inside one app. With Reels, Stories, Shops and deep integration into Meta’s ad-network, Instagram’s monetisation model has matured—projected to generate over US $ 30 billion in the U.S. in 2025 and contribute over 40 % of its parent’s revenue. For creators, brands and agent/creator networks (your luxury/region-targeted model), Instagram remains a primary distribution, commerce and audience-community platform.