Later gives creators and social teams the tools to plan posts, schedule Instagram/TikTok/LinkedIn, turn “link in bio” into commerce, vet influencers and measure campaign ROI. Built for creators who want to own their audience and shape their funnel—not just chase likes. With a lean funding history (~US$ 1.3 m) and platform credibility, it’s an elegant stack for creator-led growth rather than high-risk VC scale.